Discover our new brand platform!
Apr 08 2019 | Essilor
Thanks to its new brand platform, Essilor is strengthening its position as world leader within the optics industry. The brand emphasizes the importance of choosing a vision solution that is adapted to its clients' passions, enabling them to live each moment to its fullest.
See better, live better!
Essilor knows that life's best moments are those spent fully immersed in a favourite activity, without any distractions, including those that might be caused by your vision. For many years, it was commonly believed that basic visual correction was the answer to poor eye sight. Essilor takes vision to a whole new level, thanks to more than 170 years of in-depth research. The European company is the largest manufacturer of ophthalmic lenses in the world. Through the examination of customers' habits, movements and daily activities, Essilor tests every detail that can influence or harm a person's vision. The company crafts lenses that let you forget you are wearing lenses. This isn't a “one size fits all" mode of thinking. Essilor knows that each client is just as unique as it is. All of Essilor's technologies are recognized by eyecare professionals and can be combined into more than 13 billion possible variations. This means that you can beautifully harmonize your vision with your lifestyle and not the other way around. You'll be able to see more and do more with Essilor. #SeeMoreDoMore
Well-being, no compromises!
In Canada, an estimated 2.2 million people live with poor, uncorrected vision. Don't become part of this statistic, make sure to visit your eyecare professional and have your eyes tested today.
Wearing glasses is no longer a barrier to a fulfilling life. Each person is unique, defined more by passion and lifestyle than by visual correction. Essilor understands this — the world leader in optics invites consumers to adapt their lenses to their specific needs. This approach might require more investment and involvement on the part of the consumer, but it is absolutely essential to one's visual health. As with all five senses, vision is necessary for one's personal fulfillment. It is a proven fact that visual comfort adds to a person's sense of well-being, self-confidence and assurance.
Together, let's bring better sight to more Canadians.
Essilor has placed innovation at the heart of its wide range of products. It is the foundation of its expertise and its ability to adapt. Every lens, every treatment is designed according to the latest technologies. For Essilor, innovation cannot occur without a direct benefit to the individual. The person who wears the lenses is the absolute priority. The illustration of this philosophy is highlighted in the LiveOptics program, implemented in 1993. Unique in its kind, LiveOptics follows the individual needs of each lens wearer. More specifically, it allows Essilor lenses to be tested for several weeks under real-life conditions before they are sold.
Essilor's new brand positioning reinforces its position as a leader within the optics industry, while still paying homage to the human quality that exists behind each lens. Go ahead, see more, do more! #SeeMoreDoMore
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